Empower MediaMarketing
Empower MediaMarketing Employees
24 people indexed:
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Allison Walker
SVP, Managing Director – Media Strategy
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Marijke Woodruff
Chief Diversity & Inclusion Officer
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Empower MediaMarketing Company Information
Empower MediaMarketing empowers brands to embrace the uncertainty of change and face their fears. The company operates with a model focused on efficiency, integrating one team working off one strategy to optimize creative and media flexibility, speed, and customization. Utilizing a unified technology platform, EMPOWER ONE, Empower delivers outcomes and moves the needle on brand and business metrics. The agency employs a robotic buying platform that optimizes media plans to maximize business impact through cross-category response curves at national and local levels. Describing itself as America’s largest woman-owned agency, Empower promotes a culture of ‘Grow Fearlessly,’ encouraging brands to own the future beyond just winning today. The company integrates influencer marketing into campaigns to ensure brand messages are communicated effectively in consumer-trusted channels. Empower leverages data and analytics to drive strategy, deliver insights for creative development and media planning, and ensure accountability to results. Additionally, Empower has developed a proprietary process known as the ‘Hero Process’ to impact brands both today and in the future.