Nancy Roth

Nancy Roth's Title

Nancy Roth holds the title of Senior Vice President (SVP) of Client Leadership & Media Strategy. As an SVP, Nancy is instrumental in challenging the status quo, fostering innovation, and crafting unique strategic plans. Her role requires a blend of creativity, deep understanding of consumer experience, and the ability to reach valuable audiences effectively. Nancy's leadership skills are evident in her track record of mentoring talent, creating nimble teams, and building strong client relationships.

Nancy Roth's Company

Nancy Roth has had a distinguished career at various high-profile agencies in Chicago, including OMD, Spark, and FCB. At OMD, she served as Managing Director, overseeing McDonald’s local media for the country with a cross-functional team of over 100 employees. Nancy was also one of the first nine employees at Spark, where she played multiple roles including new business director, driving over 30% year-over-year growth for four years. Since 2020, Nancy has been working as a consultant for clients, advertising agencies, and media, with notable projects for Walmart Connect and Northwestern Medicine.

Nancy Roth's Achievements

Nancy Roth's work has been recognized with numerous industry awards, including Effie Awards, Creative Media Awards, Ace, and OMMA Awards. Her accomplishments reflect her ability to innovate and lead successful strategic media initiatives. Nancy's leadership in handling major clients such as McDonald’s, Famous Footwear, and Citibank has demonstrated her prowess in the field. Her strategic media planning, especially at Spark, significantly contributed to the company's impressive growth and client satisfaction.

Nancy Roth's Background

Nancy Roth graduated from the University of Wisconsin-Madison, where she laid the foundation for her career in media strategy. Her professional journey includes significant roles at leading agencies like OMD, Spark, and FCB in Chicago. At OMD, she managed McDonald’s local media operations with a large team, while at Spark, she played a crucial role in driving business growth and overseeing strategic media planning. Since 2020, Nancy has transitioned to consultancy, offering her expertise to clients such as Walmart Connect and Northwestern Medicine.

Nancy Roth's Experience

Nancy Roth brings a wealth of experience from her work with high-profile clients such as McDonald’s, Famous Footwear, Payless ShoeSource, Firehouse Subs, TGI Friday’s, Jiffy Lube, Supercuts, True Value, Citibank, SunTrust, Avis, and SC Johnson. Her roles have spanned managing local media strategies, leading cross-functional teams, and driving new business development. Notably, as Managing Director at OMD, she influenced the media planning and buying for McDonald’s across 56 co-ops in the U.S. Her consultancy work since 2020 has further diversified her portfolio, impacting significant projects for Walmart Connect and Northwestern Medicine.