Rich Notarianni

Rich Notarianni's Title

Rich Notarianni serves as the Chief Consumer Officer, a role that places him at the forefront of consumer engagement and strategy. In this capacity, he leverages his extensive experience in media planning, digital culture, and strategic development to drive consumer-centric initiatives across various industries. His leadership is marked by a focus on integrating creative, media, and insights to foster brand momentum and consumer loyalty.

Rich Notarianni's Company

Rich Notarianni has held pivotal roles at several high-profile companies. Notably, he worked at NitroC as the Chief Strategy and Data Officer, where he was instrumental in shaping data-driven marketing strategies. Additionally, he served as the Chief Engagement Officer for Havas Worldwide Advertising, leading the integration of creative, media, and insights to deliver cohesive and impactful campaigns. His strategic vision has also benefited major brands like TD Ameritrade and Bloomberg Media.

Rich Notarianni's Achievements

Rich Notarianni's career is marked by a series of significant achievements. He authored successful strategies for renowned brands such as TD Ameritrade, Dos Equis, Schwab, Intel, Jaguar, Nestle, Exxon Mobil, Volvo, Sony, Polaroid, and Lockheed Martin. He played a crucial role in helping FedEx embrace a digital culture and designed an enterprise marketing approach for TD Ameritrade. Additionally, he developed Bloomberg Media's Bloomberg Green channel and next-generation growth strategies for High Tower Advisors. His work has earned him recognition as a thought leader in marketing and consumer engagement.

Rich Notarianni's Education and Expertise

Rich Notarianni is a Havas Lecturer at Princeton, where he shares his extensive knowledge and experience in marketing and strategic planning. He is also the author of 'The Good Life 2.0, A Roadmap for Sustainable Living' for the World Business Council for Sustainable Development (WBCSD). His expertise spans various domains, including media planning, digital transformation, and sustainable living, making him a well-rounded and influential figure in the industry.

Rich Notarianni's Background

Rich Notarianni started his career in media planning and buying, leading media planning for Omnicom’s DDB. His career trajectory has seen him take on roles of increasing responsibility and impact, culminating in leadership positions at NitroC and Havas Worldwide Advertising. He is also the Chairman Emeritus of BPA International, reflecting his long-standing commitment to industry standards and best practices. In addition to his professional achievements, Rich lives in Santa Cruz, California, and plays bass with his surf rock band, highlighting his diverse interests and talents.