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Yating Sun
EVP, Head of Marketing Science
@
Empower MediaMarketing
qjxk17.lzy@fk88sz43b.sz1
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- Previously served as Marketing Science & Tooling lead at Meta
- Was one of the founding members of Global Marketing Science SMB at Meta
- Helped mid-market advertisers across various sectors grow by transforming their marketing practices grounded in data, technology, and science
- Contributed to significant annual revenue growth at Meta
- Before joining Empower, was analytics lead at Dentsu Merkle
- At Dentsu Merkle, helped clients with strategic planning to customer acquisition, retention, and cross-channel investment using cutting-edge analytics and machine learning approaches
- Led initiatives that doubled customer acquisition growth and lowered cost per acquisition by 195% year-over-year for clients
- Has led both global and regional teams in agency, advertisers, and platforms
- Experienced in running scaled engagement models and complex cross-media programs
- Successfully drove 0 to 1 and 1 to 100+ automation transformation for 1,000+ employees and 10,000+ clients globally
- Obtained a Master of Science in Marketing Analytics from the University of Maryland
- Currently pursuing a postgraduate degree in Machine Learning/AI application from UT Austin, expected by February 2024
About Empower MediaMarketing
Empower MediaMarketing is America's largest woman-owned agency, helping brands embrace change with a unified strategy and advanced technology platforms.
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