Eric Olson

Eric Olson's Title

Eric Olson serves as the Vice President of Performance Marketing, a role that places him at the forefront of driving digital marketing strategies and maximizing client ROI. With a focus on performance-based outcomes, Olson leverages his extensive expertise to lead high-impact marketing initiatives across diverse industries.

Eric Olson's Experience

With 18 years of agency and industry experience, Eric Olson has honed his skills in search marketing and digital media. His career spans multiple sectors, including healthcare, CPG, automotive, utilities, QSR, and hospitality. This diverse background enables him to provide tailored marketing solutions that meet the unique needs of each client. Olson's nuanced understanding of various industries makes him a versatile leader in the digital marketing landscape.

Eric Olson's Achievements

Eric Olson has a proven track record of delivering exceptional results for his clients. Notably, he led initiatives in retail for Newell brands, such as Yankee Candle and Coleman, achieving a remarkable 10x+ ROAS. For Famous Footwear, Olson's awareness-based video campaigns increased brand lift by 20%. Additionally, he drove significant increases in in-store visitation for automotive manufacturers and QSR locations, with 50% and 30% gains respectively. His innovative approach also resulted in a 28% increase in online revenue for a boutique clothing company in just the first month.

Eric Olson's Industry Impact

Eric Olson's work has had a substantial impact on various industries, from retail to automotive. His ability to drive online revenue and in-store visitation highlights his comprehensive understanding of consumer behavior and effective marketing strategies. Olson's campaigns not only boost immediate sales but also enhance long-term brand awareness and customer loyalty. His contributions to clients like Newell brands and Famous Footwear showcase his capability to deliver measurable results that align with overarching business goals.