Fitzco

Fitzco's History

Founded in 1983 and headquartered in Atlanta, Georgia, Fitzco has built a legacy around innovative brand solutions and creative excellence. Over the decades, Fitzco has evolved to stay ahead of industry trends, consistently delivering impactful business solutions. The company’s deep roots in the advertising sector are complemented by a forward-thinking approach, which is a testament to its longevity and continued relevance in a competitive market.

Fitzco's Services

Fitzco offers a comprehensive range of services aimed at unleashing brand energy. Their expertise spans brand strategy, communications planning, business strategy, consumer roadmapping, and social media strategy. The company also specializes in concept-to-execution production services, including video, photography, editorial, design, digital/mobile content, and social content. This holistic approach ensures clients receive tailored, end-to-end solutions that drive measurable results.

Fitzco's Media and Analytics

Fitzco excels in cross-channel media planning, communications strategy, media activation, and stewardship, leveraging programmatic trade desk services. They utilize advanced analytics, including marketing mix modeling, media optimization, call center intelligence (A.I.), propensity modeling, and site selection technologies. This robust analytics practice allows Fitzco to optimize decision-making and bring efficiency to the advertising process through tech, data, machine learning, and predictive modeling.

Fitzco's Commitment to Diversity and Inclusion

Fitzco is deeply committed to diversity, equity, and inclusion, with an ambitious goal to have 50% of its agency, including leadership, comprised of people of color by 2026. As a founding member of Advertising For Change, Fitzco collaborates with other Atlanta advertising and marketing agencies to promote diversity and inclusion. Additionally, the company partners with Cristo Rey Atlanta’s Corporate Work Study Program to provide high school students with valuable work experience, further demonstrating their dedication to fostering an inclusive workplace and community.

Fitzco's Notable Campaigns and Partnerships

Fitzco has a track record of launching successful national campaigns, such as those for McCormick and Co.'s French's Mustard and Cholula hot sauce. The agency has also produced a new branding campaign for Welch’s called “Let’s Fruit Stuff Up,” which includes a significant increase in media spending. Fitzco's pro bono work is equally commendable, exemplified by their creative and media campaign to support Camp Sunshine, an organization for young cancer patients. Their partnership with Sylvania Automotive further underscores their ability to handle high-profile accounts.