Convictional

Convictional, based in Toronto, Ontario, operates as a B2B company within the retail sub-industry. With a team of 25 employees, Convictional has established itself as a key player in facilitating efficient interactions between retailers and suppliers. The company provides a robust infrastructure that supports the bidirectional flow of product information, inventory, orders, invoices, and more, enabling retailers and marketplaces to quickly onboard new suppliers in a matter of minutes rather than months. This capability significantly reduces inventory risk and allows for the expansion of online assortments.

As a participant in Y Combinator’s W19 batch, Convictional has raised over $49 million in venture capital and is approaching financial sustainability. The company operates with a fully distributed team across the US and Canada and adheres to values such as Focused Intensity, Ceaseless Curiosity, Caring Deeply, Minimal Structure, Open Mindedness, Shorten Cycles, Disciplined Growth, and Craft Excellence. Convictional’s mission is to connect the world’s trading partners, offering a dropship and marketplace platform that enhances the efficiency of retail operations. Active in regions including Canada and America, the company supports both fully remote and partly remote work environments.