Act-On
Act-On Employees
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Act-On Company Information
Act-On is a provider of a marketing automation platform that encompasses a wide range of features including multichannel marketing, analytics and reporting, lead scoring, artificial intelligence, and lead generation. The platform is designed to align sales and marketing efforts and integrates seamlessly with various MarTech stacks. Act-On serves a diverse set of industries, including financial services, banking, insurance, manufacturing, B2B services, SaaS, and agencies. The company also offers specialized solutions targeting demand generation, consumer marketing, customer relationship marketing, and more, addressing the entire customer journey from onboarding to loyalty marketing. Additionally, Act-On provides support packages, professional services, and email deliverability services to enhance the effectiveness of marketing campaigns. The company supports its users with a range of training and certification programs aimed at improving skills in marketing automation and maintains a rich content library that includes blogs, case studies, datasheets, eBooks, press news, and webinars. Pricing for Act-On’s services is based on an Active Contacts model, which charges clients based on the number of contacts they actively market to, rather than the total number stored in their database.