CloseFactor

CloseFactor provides a suite of AI-driven products including Account Prioritization, Account Plans, GTM Planner, and SmartSend, aimed at enhancing the efficiency of sales, marketing, and RevOps teams. The company offers a free account plan that automates account research using AI, helping companies identify their best customers by analyzing common characteristics across closed won deals. Its GTM operating system aids in prioritizing accounts and identifying potential opportunities, while SmartSend customizes messages based on past success. CloseFactor integrates with tools such as LinkedIn, Slack, Marketo, Outreach, Salesloft, and Salesforce, and has been shown to increase marketing-generated pipeline by 70% QoQ for some clients. The company provides detailed account plans that include business objectives, leader challenges, and financial data, and offers different pricing plans including Starter (free), Pro, and Enterprise with custom pricing. CloseFactor helps align sales and marketing teams around the right accounts to drive predictable growth, using machine learning to understand the ideal customer profile (ICP) and prioritize target accounts. It also provides alerts for new buying signals and meaningful changes about accounts and prospects, along with a library of resources including case studies and account planners. The GTM Planner helps build and execute GTM strategies, and account heatmaps visualize account prioritization and buying signals. For security and administrative controls, CloseFactor offers role-based access control (RBAC) and SAML SSO. Additionally, it helps companies understand their true Total Addressable Market (TAM) for efficient scaling and provides personalized outreach capabilities by automating research and identifying potential opportunities.