BIK

BIK, previously known as Bikayi, operates primarily from Bengaluru, Karnataka, India, and maintains a fully remote workforce. As a participant in the Y-Combinator S20 batch, BIK specializes in the B2B marketing sub-industry, focusing on leveraging conversations for marketing purposes. The company’s platform is tailored to assist brands in driving acquisitions, retention, and overall customer engagement through personalized messaging, increased automation, and sophisticated customer interaction tools. Key features of BIK’s offerings include event tracking, user segment APIs, and trigger APIs for automating chatflows, which collectively facilitate a deeper understanding of customer behaviors and preferences. Additionally, BIK provides a variety of products such as Campaigns, Chatbot, Multi-channel CRM, and Web Gamification, aimed at creating engaging and relevant experiences for users. The company also supports developers with APIs for integrating with the Bik Marketing Platform and offers comprehensive resources including developer documentation, a revenue calculator tool, and GDPR compliance guidelines. BIK maintains an active online presence with a community engagement on platforms like LinkedIn, Twitter, and Instagram, and shares insights through a blog that discusses effective marketing tactics. Moreover, the website features a section for case studies and offers a demo for prospective users interested in exploring the platform’s capabilities.