Gupshup

Gupshup is a company that specializes in providing advanced conversational tools designed to enhance customer engagement throughout different stages of the customer lifecycle. The company’s product suite includes Campaign Manager, Bot Studio, Agent Assist, and Conversational AI, all aimed at facilitating effective communication between businesses and their customers. Gupshup’s platform also features an all-in-one tool for managing and scaling click-to-chat ads, and utilizes domain-specific AI models tailored for business conversations. Additionally, the Customer360 feature allows businesses to personalize every conversation by creating unified customer profiles. Gupshup ensures enterprise-grade security to protect data and customer privacy. The platform supports a wide range of communication channels such as WhatsApp, SMS, RCS, Viber, Voice, Google’s Business Messaging, Instagram, Web & App, and Telegram. It caters to a diverse array of industries including BFSI, Food & Beverage, Retail, Healthcare, Gaming, Advertising, Real Estate, Travel & Hospitality, Education, Media, and Government. Furthermore, Gupshup offers a partner program that enables brands to leverage its conversational engagement platform more effectively. The company also provides various resources like blogs, guides, eBooks, case studies, events, webinars, and pre-approved WhatsApp templates to help businesses deploy market strategies more rapidly.