The Brandtech Group

The Brandtech Group, founded in June 2015 and formerly known as You & Mr Jones, is a marketing technology company that leverages the latest technology to help brands improve their marketing efforts efficiently. Headquartered in New York, the group operates in multiple countries, including Brazil, Argentina, Mexico, Canada, the UK, France, and Germany. The Brandtech Group comprises several specialized entities, each focusing on different aspects of digital marketing and technology. Brandtech Consulting partners with clients to transform strategy into actionable results swiftly. Oliver, part of Inside Ideas Group, leads in building in-house digital marketing capabilities for brands. Collectively is a global influencer marketing firm utilizing technology, data analytics, and management tools. Gravity Road focuses on gaming, Metaverse, and Web3 marketing, blending marketing, media, entertainment, and technology expertise. Mobkoi excels in premium mobile marketing across 60 markets, while Brandtech Commerce empowers brands in e-commerce and social commerce through technology and in-housing. 55, founded by former Google Southern Europe executives, is a global data company. Brandtech Media is a new global media operation emphasizing in-housing and transparency. Pencil is a leading generative AI SaaS platform for brands, and Pixlee-Turnto provides a platform for customer-generated content and reviews. Zappar specializes in augmented reality and Metaverse content creation. Elsy, acquired by VideoAmp, uses AI for data-driven media planning. Blacktag is creating the largest network of Black creators, and Good-Loop is a purpose-driven video advertising platform. AI Foundation develops autonomous avatars for the Metaverse and gaming. The Brandtech Group has also invested in several startups, including Acorn-i, DP6, Mofilm, Jellyfish, VidMob, Automat, Provenance, Traackr, Jivox, Niantic, Engage Video Group, Griffin, CreativeX, Tribe Dynamics, Beeswax, and EVRYTHNG, enhancing its capabilities across various digital marketing and technology domains. In June 2023, the group acquired 100% of Jellyfish, forming the world’s largest digital-only marketing group, and also acquired Pencil, the leading generative AI SaaS platform for brands.