Mailchimp

Mailchimp, established in 2001 and based in Atlanta and New York, is a leading marketing platform acquired by Intuit in 2021. The company provides a wide range of solutions and services such as email marketing, SMS marketing, AI marketing tools, website creation, audience management, marketing automation, customizable templates, reporting and analytics, and social media marketing. Mailchimp supports over 300 integrations with platforms like Shopify, Wix, Salesforce, Canva, and WooCommerce, catering to various industries including e-commerce and retail, mobile and web apps, start-ups, agencies and freelancers, and developers. The platform offers professional services like hiring an expert, personalized onboarding, and customer success, along with resources for e-commerce, digital content, marketing automations, audience management, websites, email marketing, and social media. Mailchimp Presents hosts original content including podcasts, series, and films. The platform provides APIs for marketing and transactional emails, with detailed documentation and release notes. Mailchimp supports multiple languages such as English, Español, Français, Português, Deutsch, and Italiano, and offers various pricing plans including Free, Essentials, Standard, and Premium. Advanced features include generative AI tools, advanced segmentation and reporting, enhanced automations, custom-coded email templates, and data-driven optimization tools. Mailchimp serves over 11 million users globally, with users seeing up to 25x ROI and generating an average of $1.7K per campaign. With 22 years of experience, Mailchimp offers a platform for agencies and freelancers called Mailchimp & Co, providing tools, training, and community support. The company also provides GDPR-compliant tools and features to help businesses manage data privacy and security. Mailchimp’s comprehensive suite of content creation tools includes a content studio, creative assistant, and generative AI, along with detailed reporting and analytics tools to track campaign performance and optimize marketing strategies. The platform supports multichannel marketing including email, SMS, social media, and retargeting ads.