Upwave

Upwave, previously named Survata, is headquartered in San Francisco, CA, and specializes in providing a unified cross-media measurement platform designed to enhance brand advertising effectiveness. This platform leverages real-time, top-of-funnel measurement and optimization across multiple media types including CTV, Digital, Social, Linear, and Addressable. Upwave’s features are robust, offering daily updated results, customizable dashboards, on-target profiles and reach, downloadable results, real-time norms, and cut-level controls. The company is trusted by a host of major brands such as Unilever, Clorox, Verizon, American Express, T-Mobile, Corona, State Farm, Uber, AKQA, Universal McCann, and GumGum. Upwave, which launched in Y Combinator’s S12 batch, has raised funding from leading investors including Uncork Capital, Initialized Capital, Bloomberg Beta, PivotNorth, Industry Ventures, and Conductive Ventures. The company also offers platform demos upon request, catering to a diverse client base across the United States and Canada, with both remote and partly remote operational capabilities.