Banabo

Banabo, headquartered in San Francisco, CA, operates within the B2B marketing sector. Founded in 2022, the company is notable for developing the first fully cookieless marketing attribution solution. As a participant in Y Combinator’s S22 batch, Banabo has established a strong presence in the industry. The company’s innovative platform utilizes machine learning for multi-touch attribution and offers a no-code event creation tool. It features a browser extension for UTM management and provides one-click connectors for major marketing platforms like Facebook, Google, and LinkedIn. Banabo’s technology supports various attribution models, such as First-Touch and Algorithmic, and is compatible with platforms like Shopify and React. With a team of two, Banabo aims to minimize marketing waste by enhancing the precision of attribution across different channels and platforms.