Adventure Ready Brands

Adventure Ready Brands, established in 1975, is based in Littleton, New Hampshire. The company specializes in manufacturing a diverse array of outdoor and medical products, including insect bite treatments, insect repellents, first aid kits, survival products, and outdoor water purifiers. Their portfolio features well-known brands such as Adventure Medical Kits, After Bite, Ben’s, Counter Assault, Easy Care First Aid, LuminAID, Natrapel, RapidPure, QuikClot, and SOL. These products are distributed in over 55 countries and are available through various channels, including outdoor, food, drug, mass, industrial, sporting goods, direct-to-consumer, and e-commerce platforms. Notably, Adventure Ready Brands offers the only 40-foot bear spray and innovative solar lanterns and phone chargers for camping and emergencies. Their outdoor water purifiers are capable of removing over 99.99% of viruses, bacteria, and parasites. The company is a leader in backcountry medical kits, with QuikClot Gauze that stops bleeding five times faster. Adventure Ready Brands has acquired seven brands, including Counter Assault, RapidPure, and LuminAID, and packages its products in convenient and environmentally friendly ways. The company’s mission is to inspire outdoor adventure, emphasizing core competencies such as customer focus, leadership, accountability, innovation, communication, teamwork, and results-orientation. Adventure Ready Brands’ products are available in over 50,000 retail locations and come with a 60-Day Satisfaction Guarantee for certain lines. The company aims to grow further through acquisitions and partnerships that align with its long-term strategy and maintains a Minimum Advertised Price Policy to ensure consistent brand image and value.