Adthena

Adthena is an AI-driven search intelligence platform that combines machine learning, natural-language processing, and Generative AI models to help brands dominate Google Ads performance, unlock strategic insights, and drive measurable business growth. The platform includes several technology products such as Brand Activator, Local View, Smart Monitor, and Whole Market View. Adthena’s Brand Activator, which has won multiple awards including Best Software Innovation at the APAC Search Awards, automatically pauses bidding on brand terms that are winning organically with no other bidders. Local View helps acquire customers at a local level by mapping local markets down to DMA and State, and has won seven major search industry awards in 2022. Smart Monitor provides instant alerts to market shifts and new opportunities in the search landscape, while Whole Market View is the only solution that can map an entire relevant market daily from Google Ads. The platform processes 10 TB of new data per day, analyzes 200 Google Ads searches per second, and indexes 20 million Google SERPs per day. Adthena offers solutions like Brand Protection, PPC Market Trends, PPC Market Share, Market Entry, Campaign Optimization, Strategic Advantage, and Performance Max. The platform supports multiple industries, including Automotive, Digital Agencies, Finance, Pharma, Retail, Technology, Telecoms, and Travel, and provides integration capabilities to combine data for a bigger picture. Adthena’s platform supports 24 countries and 15 languages and is used by over 300 enterprise brands and agencies globally, including notable brands like Vodafone, Avanti West Coast, and Sage. The platform also includes a feature called Investment Intel, which shows spend efficiency by location and search term group, providing a comprehensive view of the search landscape and enabling strategic decision-making.