MotiveMetrics

MotiveMetrics, headquartered at 77 Sleeper Street, 2nd floor, Boston, MA 02210, leverages Generative AI and Natural Language Processing to optimize paid search advertising. The company offers a highly automated technology solution that incorporates AI, Machine Learning, and Natural Language Processing to provide features such as Content Gap Analysis, which identifies search intents not captured by existing content. MotiveMetrics also offers a managed service solution that includes account performance analysis, content generation, and audience expansion. Their proprietary analytics tool, DataLab, unlocks customer intents and motivations using advanced data science techniques. Additionally, the Motivation Search Intent Index (MSI) ranks words based on search intent, alignment, performance, and frequency. Recognized as the ‘Most Promising AI Solution Provider’ of 2022, MotiveMetrics provides SmartMap to automatically create and deploy optimal campaign structures, SmartKeyword to grow market share by identifying new relevant keywords and removing underperforming ones, and SmartAd technology for ad generation that customizes ad content to align with customer motivations at scale. The company aims to help businesses better understand their customers and align messaging to motivation at scale, combining advanced data science and machine learning with intuitive software and tailored service. MotiveMetrics focuses on increasing customer acquisition by identifying and engaging new audiences based on key attributes, and provides continuous operational efficiency by increasing the productivity of valuable resources as the machine learns. The company also aims to eliminate barriers to transformation by determining the impact of changes and restructuring for growth.