Propel PRM

Propel PRM, founded in 2019, is recognized as the first full CRM tailored specifically for public relations. The company provides a comprehensive suite of AI-driven tools that enable PR and communications professionals to manage campaigns, media relationships, and monitor coverage. Propel’s platform includes features such as precision list building, personalized pitches, global monitoring, content generation, and ROI measurement, which together offer up to 75% time savings on pitching and reporting tasks.

In 2023, Propel introduced Amiga, the first and only Artificial Media Intelligence (AMI) technology, which generates highly personalized strategic PR pitches, press release drafts, and media lists. Propel’s global media database includes 1 million journalists, 50 million influencers, and 3 billion articles, allowing users to search contacts by various criteria such as topic category, outlet prominence, and job title.

Propel’s media monitoring capabilities track millions of mentions across online, social, and broadcast media, including platforms like Twitter, Facebook, and Instagram. The media monitoring dashboard provides insights into KPIs such as share of voice, sentiment, mentions, volume over time, and outlet tier. The business outcomes dashboard shows the exact impact of campaigns through direct attribution and general correlation metrics, enabling users to measure the ROI of PR campaigns in seconds.

Propel’s platform also includes Gmail and Outlook plug-ins for pitching within native email and tracking email opens in real-time. The story funnel feature helps users track the progression of each pitch across accounts, campaigns, and teams. Propel’s AI-powered media list generator and pitching preference data further enhance the efficiency and effectiveness of PR activities by recommending the perfect contacts and optimal times for pitching. Propel serves over 500 customers, including prominent brands and agencies such as Microsoft, NPR, and Real Chemistry.