Tanla

Tanla Platforms Limited, recognized as a Visionary in the 2023 Gartner Magic Quadrant for Communications Platforms as a Service (CPaaS), has integrated Gamooga, Karix, and ValueFirst to serve over 1,300 customers across various sectors. The company’s Wisely Anti-Phishing Platform (ATP) provides over 99% protection against SMS phishing with real-time identification and prevention, boasting a false positive rate of less than 0.5% and the ability to eliminate malicious URLs in under 5 minutes. Wisely ATP has significantly reduced SMS phishing-related complaints by over 75% and has identified and prevented over 30 million phishing attacks for a leading private bank in India. This platform is powered by four patent-pending engines utilizing technologies such as CNN, NLP, LLM, and deep learning. Tanla’s Trubloq, the world’s first blockchain-enabled communication stack to combat spam, serves 3 out of the top 4 telcos in India and holds a 100% market share in the UAE, empowering over 1 billion users and serving more than 50,000 enterprises. The Wisely platform offers a single API-led intelligent platform-of-platforms for digital interactions, featuring end-to-end encryption, blockchain-based SSOT, and AI/ML-powered performance analytics. Wisely Consent ensures compliance with communication directives and integrates with digital platforms like MarTech tools and CRMs. Tanla’s Omnichannel Communications Suite enables seamless interactions across channels with a single API, while its Conversational AI Chatbots use Generative AI and NLP for human-like interactions across multiple channels. The company’s Marketing Automation Tool provides advanced analytics, dynamic segmentation, and omnichannel engagement. Channel Affinity Intelligence identifies customer-preferred channels to enhance engagement and reduce churn. Location-Based Services leverage geofencing and proximity technologies for hyper-personalized campaigns, and Settlement Reports use blockchain for precise, secure, and timely reconciliation of transactions. Additionally, Tanla’s Journey Builder simplifies the creation of customer journeys with a drag-and-drop interface and codeless automation.