Company Overview

Birdie, formerly known as StandardCode, is a San Francisco-based company operating in the B2B sales industry. The company offers automation solutions and comprehensive activity analytics for sales teams on LinkedIn, making it easier for sales representatives to manage outreach workflows efficiently.


Birdie automates outreach workflows and provides full visibility into LinkedIn activities for sales teams. The service connects LinkedIn to CRM systems like Salesforce, HubSpot, Outreach, Salesloft, and Google Sheets, enabling the tracking of LinkedIn outreach. Features include sending personalized connection requests, follow-up messages, and InMails. Automation tools allow for sending messages or connection requests to multiple people in one click, and sequences ensure follow-ups are never missed.

Integration and Compatibility

Birdie integrates seamlessly with popular CRM systems including Salesforce, HubSpot, Outreach, Salesloft, and Google Sheets. This integration supports the automation of LinkedIn outreach, providing full visibility and tracking capabilities. Users do not need to learn how to use new CRM or SEP systems, as Birdie is lightweight and user-friendly.

Target Audience

Birdie targets sales representatives, recruiters, and sales managers. Sales reps can quickly connect with leads, recruiters can batch send messages, and managers can view team activity to ensure outreach efforts are on track. The tool is designed to enhance LinkedIn outreach efficiency and effectiveness by providing user-friendly automation features.

Activity Analytics

Birdie provides comprehensive activity analytics for LinkedIn outreach. This includes full tracking of all sent and received messages, enabling both individual sales reps and sales managers to have full visibility over outreach efforts. The analytics ensure that no follow-ups are missed and that all LinkedIn activities are well-documented and trackable.

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Birdie Employees

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