Reforged Labs

Company Overview

Reforged Labs, formerly known as Nook, is a B2B company that targets the gaming industry, specifically mobile game developers. The company operates from its main locations in Singapore, Singapore, and Ho Chi Minh City, Vietnam. Launched in February 2022, Reforged Labs utilizes proprietary Generative AI and computer vision models to automate video ad generation, analytics, and campaign management. The company is a part of the Y Combinator W22 batch.

Services

Reforged Labs provides several key services aimed at the gaming industry. These services include automating the generation of high-quality, on-brand video ads within minutes for major marketing channels. The platform allows users to upload their assets and describe the desired video ad. Additionally, Reforged Labs offers analytics and campaign management solutions, with self-improving models that analyze and iterate on campaigns to refine parameters for optimal marketing ROI.

Technology

The company employs proprietary Generative AI (GenAI) and computer vision models to enhance their services. These technologies enable the automated creation of video ads, which saves substantial time and resources for mobile game developers. Moreover, the self-improving models are designed to constantly analyze and optimize marketing campaigns, ensuring high efficiency and effectiveness in targeting desired audiences.

Locations and Operations

Reforged Labs operates primarily from Singapore, Singapore, and Ho Chi Minh City, Vietnam. The company serves the broader Southeast Asian region and offers flexible operational models, including remote and partly remote services. This allows the company to cater to a diverse client base and ensures robust service delivery regardless of the client's location.

Market and Industry

Reforged Labs is positioned in the B2B segment, with a specific focus on the gaming sub-industry. The company's services are particularly beneficial for mobile game developers looking to enhance their marketing efforts through high-quality video ads and precise campaign management. By focusing on this niche, Reforged Labs aims to drive significant marketing ROI for its clients within the gaming industry.

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