Reforged Labs

Reforged Labs, formerly known as Nook, operates out of Singapore and Ho Chi Minh City, Vietnam. The company, which launched in February 2022, is part of the Y Combinator W22 batch and employs a team of nine. Reforged Labs serves the business-to-business (B2B) sector within the gaming sub-industry. It utilizes proprietary Generative AI and computer vision models to automate the creation, analysis, and management of video advertising campaigns for mobile game developers. Users can upload assets and specify their video ad requirements, and Reforged Labs’ platform generates high-quality, brand-aligned video content quickly for use across major marketing channels. Additionally, the company employs self-improving models that analyze and refine campaign parameters to enhance marketing ROI. Reforged Labs operates in Singapore, Vietnam, and other parts of Southeast Asia, and offers services that are both remote and partly remote.