wappier

Wappier is a technology company that provides advanced revenue optimization solutions for mobile apps and games, leveraging a powerful AI engine to analyze billions of data points daily. The company’s product offerings include Global Pricing, Promotional Pricing, and Next Best Action, all designed to enhance payer conversion and player engagement. Wappier employs deep machine learning expertise to dynamically optimize pricing, retain players, and deploy personalized offers in real time. Additionally, Wappier offers a Loyalty Program that utilizes pre-configured, out-of-the-box loyalty and gamification tactics to further engage players. Over the past five years, Wappier has optimized over a hundred games and apps, generating over $500 million in revenue. The company also provides a comprehensive suite of analytics tools for descriptive, predictive, and prescriptive analytics, aiming to maximize revenue and user lifetime value. Its cloud-based platform supports quick deployment without the need for an SDK, enabling automated price changes and providing insights into player behavior, with results typically seen within a month.