Material

Material is a company that creates high-value, personalized customer experiences using deep human insights, design, and modern technology. The company leverages behavioral science, predictive analytics, design-research fueled innovation, and data-driven optimization to view customer experience as a holistic ecosystem, accounting for the interconnectedness and context of people’s lives. Material partners with best-in-class technology vendors to build products, services, and experiences that transform businesses. The company has locations in Atlanta, Austin, Chicago, Gurugram, Los Angeles, London, New York City, Oakland, Philadelphia, and Seattle. Material offers services in strategy and insights, design, build, engage and perform, and track and improve. Their services include insights-driven strategy, behavioral science consulting, market and customer insights, online anthropology, audience analytics, and cultural foresight. They also provide brand design services, experience design, product design services, behavioral analytics, and product analytics. Material builds digital products, digital experience platforms, cloud engineering services, data engineering and modernization, and SRE services. They engage in CX strategy and engagement, loyalty and CRM, media and go-to-market, and customer, media, and digital analytics. The company tracks brand health and customer experience performance using data science and analytics. Material employs a proprietary approach called Science + Systems to create value in the context of evolving customer expectations. With a history of nearly 50 years, originally known as Lieberman Research Worldwide (LRW), Material has expanded its insights capabilities by acquiring Tonic, MotiveQuest, and Greenberg. The company has also integrated firms like Strativity, Kelton Global, T3, Salt, Karma, Killer Visual Strategies, and Aruliden to enhance its strategy, technology, CX, marketing, and design offerings. Rebranded to Material to reflect its expanded expertise and capabilities, the company has conducted significant studies such as the Racial Bias in Retail Study with Sephora, leading to DEI initiatives and programs. Material has also developed a modern CMS platform and application platform for a digital media company, achieving significant cost savings and operational efficiency. Additionally, they released a nationwide donor segmentation study to help nonprofits better understand donor motivations and behaviors and published a report with NewtonX on shifts in digital ad spending and social media strategies, highlighting the impact of AI on marketing.