GutCheck

GutCheck is a market research company that provides a comprehensive suite of agile solutions designed to help clients understand their audiences, develop products, and enhance communication strategies. The company employs Agile Human Experience Intelligence™, a methodology that emphasizes psychological and behavioral research to connect brands with people. GutCheck incorporates advanced technology and in-house expertise to customize research approaches according to specific client workflows and requirements. As part of the Toluna family, GutCheck benefits from an enhanced technology stack and access to a global consumer panel, which bolsters its research capabilities. The company offers a range of resources including blogs, case studies, eGuides, infographics, research reports, videos, and webinars to support various client needs. GutCheck’s services are flexible, ranging from do-it-yourself to full-service solutions, catering to a diverse array of client requirements. Additionally, GutCheck runs the ‘Gutsiest Brands’ initiative, which investigates the core characteristics of successful brands using various research methodologies. The company’s innovative approach to market research has earned it a spot on the 2022 GRIT Top 50 Most Innovative Companies List.