Alex David

Alex David serves as the COO and Co-Founder, with a robust background in monetization strategies, having spent the last decade enhancing revenue generation across multiple industries and countries. He earned a Master’s degree in Pricing Theory from the University of Rochester and has substantial experience in the field, including a significant role at Simon-Kucher, a leading pricing consultancy. Alex played a pivotal role in managing the pricing function at Segment, contributing to its growth in ARR and profitability before its acquisition by Twilio. He is an active writer on topics related to pricing, technology, and business, with notable contributions including a blog post titled ‘Pricing & Churn: A Relationship Worth Investing In’ and co-authoring ‘What Does PriceGPT Say About Your Pricing Page?’ with Therese Chua. Additionally, he authored a critical analysis of Unity’s pricing strategy, providing insights and recommendations for implementing smoother pricing changes.