Branch AI

Branch AI, previously known as Apiflow, operates out of Singapore and focuses on providing advanced Ecommerce Search solutions to the B2B market, specifically within the Engineering, Product, and Design sub-industry. The company, which is part of the Y-Combinator S23 batch, employs a team of three and serves clients across Singapore and Southeast Asia. Branch AI’s technology is engineered to autonomously learn from product catalogs and optimize itself to improve search-driven conversions. This includes capabilities like tuning embeddings, training rankers, rewriting queries, and evaluating search quality through the use of Large Language Models (LLMs). The company offers a comprehensive suite of services that allow users to upload their product catalogs directly or integrate with existing databases such as Elastic or Shopify. Their AI Assistants play a crucial role in maintaining high search quality by automatically fixing gaps, enriching catalogs, and generating insights into user preferences. Additionally, Branch AI’s solutions are designed to reduce operational complexities and costs by more than 50%, enhance long-tail and zero-result query conversions by over 10%, and double the capacity to handle traffic spikes. The company also provides tools for smarter merchandising strategies and personalization of product detail pages to align with user search intent, thereby improving overall marketing effectiveness and SEO.