Antenna

Antenna is a company that specializes in providing market data and insights for the Subscription Economy. The company helps brands understand subscriber decisions, enabling them to thrive in the subscription market. Antenna offers a platform for market measurement, tracking and analyzing millions of consumer transactions on an explicit opt-in, privacy-compliant basis. The company provides insights on key metrics such as acquisition, conversion, churn, and loyalty, and offers benchmarking against competitors and industry-wide trends. Antenna’s data helps brands set pricing and negotiate deals with confidence. The company raised $4.2M in seed funding in 2020 led by Raine Ventures and $10M in Series A funding in 2022 led by Bertelsmann Digital Media Investments. Antenna offers subscription analytics across various consumer entertainment markets, including streaming and gaming, and tracks and reports on subscription trends and consumer behavior in the SVOD market. The company analyzes the impact of pricing changes and promotions on user acquisition and retention, provides insights into the demographics of ad-supported versus ad-free plan subscribers, and tracks the impact of major events, such as the Tokyo Olympic Games, on subscription sign-ups. Additionally, Antenna offers insights into the behavior of subscribers who switch between different streaming services.