About Joel Gascoigne
Joel Gascoigne, CEO and former employee at Buffer, has strategically driven the company's ARPA growth, focusing on enhanced data analytics and infrastructure to sustain long-term growth.
Known information
Joel Gascoigne, currently serving as CEO, has played a pivotal role in steering his company towards sustained growth by focusing on increasing the Average Revenue Per Account (ARPA). During his tenure, he implemented new analytics tools and revamped the data infrastructure to enhance the understanding and utility of data within the company. Gascoigne’s strategic decisions included a thorough examination of pricing and packaging to better support customers and the expansion of the product suite with additions like Reply and Analyze. Under his leadership, the company achieved an impressive $20 million in Annual Recurring Revenue (ARR) and an average revenue per customer of approximately $25. He holds a strong belief in the importance of subscription data as the backbone of SaaS businesses and considers having a deep knowledge of this data a competitive advantage. Gascoigne advocates for the early adoption of tools like ChartMogul to leverage subscription data effectively.
About ChartMogul
ChartMogul is a Subscription Analytics Platform that helps SaaS businesses automate reporting and make data-informed decisions by providing tools to track key metrics like MRR, churn, and LTV.