Martal Group

Martal Group is a company that specializes in B2B outsourced lead generation services and sales, catering to a wide range of industries including AI and Machine Learning, Consulting, Security and Surveillance, Transportation, Marketplaces, HR Tech, Cleantech, Ecommerce and Retail, Cybersecurity, Web Development and UI/UX, Logistics and Supply Chain, Insuretech and Financial Services, Software Development, Telecom, Energy and Solar, Manufacturing, B2B SaaS, Technology, Education and Training, Healthcare and Medical, Information Technology, Digital Marketing Agency, Fintech, and MSP. With 15 years in business, Martal Group employs over 200 sales executives and leverages four databases containing 100 million contacts to provide B2B appointment setting, sales outsourcing services, and lead generation. The company offers a range of service tiers, including lead generation, customer onboarding, and account management, using a fractional sales team model to help clients build top-performing teams without the stress of hiring, training, and retaining full-time staff. Martal Group utilizes real-time intent data to detect keyword surges for clients’ unique offerings and provides a comprehensive onboarding process that includes marketing collateral review, email creation and warm-up, campaign content sign-off, and campaign launch. The Martal Academy program trains sales professionals in B2B tech sales, while the company’s inbound lead generation services attract visitors to clients’ websites and convert them into customers. Martal Group employs a proprietary workflow to create sales opportunities and target ideal buyer profiles, and their ‘Lunch and Learn’ program schedules meetings with decision-makers by delivering lunch to potential clients before discovery calls. By engaging prospects based on buyer intent data, the company accelerates the sales cycle and ensures campaigns start seeing results within 30 days through a detailed onboarding timeline. Martal Group offers a range of pricing tiers for different levels of service, maintains a global presence with offices in North America and EMEA regions, and provides a monthly leads funnel to track the progress of lead generation campaigns. Additionally, the company offers a podcast series called ‘Fireside Chats’ to share insights and strategies from industry leaders.