Viant Technology
Viant Technology Employees
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Viant Technology Company Information
Viant Technology provides a demand-side platform designed for programmatic advertising, featuring AI-powered tools that enhance ad buying and campaign performance. The company offers an advanced data platform that delivers audience insights and segmentation, utilizing its proprietary Household ID™ technology for precise targeted advertising. Viant supports omnichannel marketing across various mediums, including audio, connected TV, display, digital out-of-home, in-game, mobile, and native advertising. The platform employs machine learning to optimize campaigns and offers industry-specific solutions tailored to sectors such as automotive, B2B, consumer packaged goods, education, and healthcare. Additionally, Viant provides tools for identity resolution, direct access to publisher inventory, and advanced reporting capabilities for detailed campaign analysis.