Jon Schulz

Jon Schulz's Title

Jon Schulz currently holds the position of Chief Marketing Officer (CMO). In this role, Jon is responsible for overseeing the overall marketing strategy, ensuring that the company's messaging aligns with its business objectives, and driving growth through innovative marketing initiatives. His leadership is crucial in navigating the rapidly evolving landscape of digital marketing, especially given the industry's shift away from third-party data.

Jon Schulz's Advocacy for First-Party Data Strategies

Jon Schulz is a vocal advocate for marketers to leverage their first-party data more effectively. He emphasizes the importance of building robust first-party data strategies, which can enhance personalization and customer engagement while ensuring compliance with privacy regulations. By focusing on first-party data, Jon believes that companies can create more meaningful and sustainable connections with their customers, driving long-term loyalty and business growth.

Jon Schulz on Identity Solutions and Third-Party Cookies

As part of his forward-thinking approach to marketing, Jon Schulz advises companies to adopt identity solutions that do not rely on third-party cookies. With the impending deprecation of third-party cookies, Jon has been a key figure in industry discussions about alternative solutions for tracking and targeting consumers. He advocates for identity solutions that prioritize user privacy and consent, thereby future-proofing marketing strategies in a cookieless world.

Jon Schulz's Views on Sustainability in Digital Advertising

Jon Schulz has spoken extensively on the importance of sustainability within the realm of digital advertising. He highlights the need for marketers to consider the environmental impact of their campaigns and to adopt practices that are not only effective but also sustainable. By integrating sustainability into digital advertising strategies, Jon believes that companies can contribute positively to the environment while also resonating with increasingly eco-conscious consumers.

Jon Schulz's Contributions to Industry Discussions

Jon Schulz has been featured in numerous industry discussions and panels, particularly those focused on the future of digital advertising in a cookieless world. His insights on the deprecation of third-party cookies and the shift towards privacy-first marketing strategies have been highly influential. Jon's contributions help shape the conversation around the evolving digital landscape, providing thought leadership and practical advice to fellow marketers navigating these changes.