Tracer Tech

Tracer Tech offers AI-powered tools designed to organize, manage, and visualize complex data sets, enabling actionable business intelligence. The company provides a no-code platform that helps optimize marketing spend, unlock operational leverage, and reduce tech debt, among other benefits. Tracer Tech’s solutions are flexible and compatible with any data tech stack, featuring AI-enhanced reporting and visualization, insights generation, and data export capabilities. Trusted by top brands and publications, Tracer Tech supports faster and smarter decision-making processes.

In an oversubscribed Series A funding round, Tracer Tech raised $18.1 million. The company employs technologies such as Maps, Tags, and Fields to simplify data integration, organization, and normalization across various platforms. Tracer Tech provides industry-specific solutions tailored for agencies, brands, tech companies, and enterprises, with case studies demonstrating effectiveness in sectors like national retail and marketing agencies. The company maintains a strong focus on data security, holding SOC-2 certification and complying with GDPR and CCPA regulations.