Frigade

Frigade, formerly known as Ombord, is a B2B company based in San Francisco, CA, with a team of four members. It operates within the engineering, product, and design sub-industry. Frigade participated in Y Combinator’s Winter 2023 cohort and has raised $3M in seed funding. The company is SOC 2 type 2 certified and serves regions including the United States and Canada. Frigade’s platform aids growth teams in better activating and up-selling customers in-product by combining React UI components with a web app for user targeting, content orchestration, and more. The platform offers components such as , , and , and has launched a new developer platform for building product onboarding. Frigade provides a library of pre-built React components for quick deployment, an API for developers to build new onboardings in code, and automatically tracks users’ progress through Flows. It allows real-time updates to content and logic without new code deploys. Founded by Christian Mathiesen and Eric Brownrout, Frigade has investors including Y Combinator, Craft Ventures, La Famiglia, Defy.vc, and Magic.fund. The company has launched ProductOnboarding.com, a visual library of product onboarding examples, and developed a Figma UI Kit for designing with Frigade UI components. Additionally, Frigade has introduced component examples on ProductOnboarding.com to showcase customization and implemented bundle size reduction with React Server Components (RSC). The platform is designed for creating, building, personalizing, and measuring onboarding experiences.