Sero

Sero's History

Sero, formerly known as Taktile Technologies, Inc. and Takt, has evolved significantly since its inception. The company has rebranded to better align with its mission of providing innovative customer onboarding solutions for B2B SaaS companies. Participation in Y Combinator's Winter 2022 batch has been a pivotal moment for Sero, providing it with the resources and mentorship to scale its operations and refine its product offerings. By focusing on reducing churn and onboarding costs, Sero aims to ensure timely customer launches, making it a key player in the B2B SaaS space.

Sero's Services

Sero offers a suite of customer onboarding solutions tailored for B2B SaaS companies. The platform facilitates seamless collaboration between customers and internal teams, providing visibility into customer progress and allowing for a scalable, repeatable onboarding process. One of Sero's standout features is its ability to embed onboarding services directly into products, enabling customers to access these tools within their existing workflows. Additionally, Sero supports the automation of best practices through project templates and AI-powered follow-up emails, ensuring a smooth and efficient onboarding experience.

Sero's Industry Impact

Operating within the B2B sub-industry, Sero is making significant strides in improving customer onboarding processes for SaaS companies. By offering tools that enhance collaboration and visibility, Sero helps businesses reduce churn and operational costs, which are critical metrics for any SaaS company. The company's solutions are particularly valuable in the highly competitive SaaS market, where customer retention and satisfaction can make or break a business. Sero's innovative approach, including CRM-triggered project launches, positions it as a crucial partner for companies aiming to optimize their customer journeys.

Sero's Geographic Reach

Sero operates out of Chicago, IL, but its influence extends far beyond its physical location. The company supports remote work and has a fully remote team structure, enabling it to attract talent and serve clients from various regions, including the United States and Canada. This remote-first approach not only broadens Sero's talent pool but also allows it to provide consistent, high-quality service to a geographically diverse client base. By embracing a fully remote model, Sero is well-positioned to adapt to the evolving demands of the global SaaS market.

Sero's Technology and Innovation

At the core of Sero's offerings is a robust technology platform designed to automate and streamline customer onboarding processes. The platform's capabilities include the automation of follow-up emails powered by AI, project templates that standardize best practices, and integration with CRM systems to trigger project launches. These technological innovations not only enhance the onboarding experience but also ensure consistency and scalability. By embedding its services directly into clients' products, Sero allows for a seamless user experience, making it easier for customers to access and benefit from its tools.