Folloze

Folloze is a Buyer Experience Platform specifically designed for B2B marketing teams. The platform leverages data-driven insights and machine learning to create highly-targeted, personalized campaigns. Folloze integrates seamlessly with existing marketing and sales tools, including leading marketing automation and CRM tools such as Marketo, Eloqua, Salesforce, 6sense, Demandbase, Dun & Bradstreet, Rollworks, and Microsoft Dynamics CRM. The onboarding process for Folloze typically takes around six weeks. The platform provides detailed analytics and reporting on campaigns, offering insights into both account-level and individual-level engagement rates. Folloze features a no-code digital experience platform tailored for B2B companies, including capabilities like digital content management, personalization, digital asset management, and user analytics generated by first-party data. The platform also includes self-serve tools for creating campaigns quickly, drag-and-drop templates, and content management. Folloze AI, built for the B2B buyer journey, uses OpenAI to provide optimized content recommendations. The company has launched a product called Website Engager to transform traditional website visits into personalized, high-value touchpoints. Folloze claims to deliver up to five times better campaign outcomes and significant cost savings on ABM and Demand Generation campaigns. With a 92% customer retention rate, Folloze has powered over 300,000 campaigns and generated $11 billion in pipeline. The platform supports account-based marketing, demand generation, event marketing, and sales professionals. Folloze partners with companies like 6sense, Demandbase, and Outreach to enhance its platform capabilities and offers various professional services to help customers accelerate their ABX success. In recognition of its innovation, Folloze won the 2023 Martech Breakthrough Award.