Commsor

Commsor is a company dedicated to helping businesses build and activate their networks to drive growth. It offers a range of products, including Commsor Connect, which helps create a pipeline by connecting top customers with prospects and integrates with CRM systems like Hubspot and Salesforce. Commsor Connect also supports Slack integration to notify users when new prospects engage with the Connect widget. Additionally, Commsor provides a B2B referral program tailored to the specific needs of B2B companies, emphasizing the importance of referrals and warm introductions, which have a significantly higher close rate compared to cold-sourced deals. The company also offers Commsor Personal, a personal CRM designed to help individuals manage their networks and maintain relationships effectively. Commsor’s Relationship Intelligence feature helps organize and activate a company’s network of employees, partners, investors, and advisors, with pricing set at $45 per seat per month, requiring a minimum of 5 seats billed annually. Commsor Connect is priced at $400 per month or $4,000 per year, with a 16% discount for annual billing, and the company offers substantial discounts of up to 85% for early-stage startups with fewer than 15 employees. Built by a global, remote-first team, Commsor is fully compliant with SOC2 Type 2 and GDPR standards. The company’s Go-to-Network strategy focuses on building authentic relationships and connections, leveraging tactics related to product-led growth, community building, events, personal branding, and other forms of network building. This strategy prioritizes people, connection over broadcast, creating demand over capturing demand, relationships over transactions, and first-party data over third-party data. Commsor was a pioneer in defining the Community-Led Growth frameworks and systems in 2019, and continues to emphasize the importance of referrals, with 84% of B2B buyers starting the buying process with some form of referral and referrals and intros converting 30-40% more than deals sourced through direct channels.