Buxton

Buxton is a company specializing in consumer intelligence technology designed to fuel business growth through a deep understanding of consumer behavior. With a blend of data, analytics, and AI backed by 30 years of expertise, Buxton offers solutions to identify customers with high purchase potential and increase ROI on marketing campaigns. The company excels in evaluating markets and discovering geographic hotspots for optimal location strategies. Their offerings include marketing intelligence solutions to enhance campaign efficiency and precision, as well as location intelligence solutions to align brick-and-mortar strategies with customer potential. Buxton provides a range of products such as turnkey consumer insights, propensity scoring, eCommerce conversion tracking, and custom marketing analytics for deep customer insights. They also offer site selection analysis to reduce risk, market optimization analysis to plan and optimize market presence, and portfolio audit services to improve location performance. Additionally, Buxton provides mapping and reporting tools for easy market study and a platform with on-demand customer intelligence for smarter, data-driven decisions. Their product lineup includes SCOUT for real estate and mapping analysis, IQ for answering macro-level business questions, Factor for analyzing real estate site selection decisions, and Turnkey Consumer Insights for fast access to customer research. Buxton also engages with its audience through a podcast series called ‘Analytics Unplugged’ and a webinar series on topics like the reality of personalization in marketing. The company’s comprehensive data ecosystem combines demographic, psychographic, and behavioral data to provide robust consumer insights.