Catalina

Catalina offers a comprehensive range of marketing solutions tailored to the consumer packaged goods (CPG) industry. The company specializes in identifying target audiences and analyzing consumer behavior to deliver personalized messages effectively. Catalina’s ecosystem of solutions is designed to solve business problems and seize opportunities by maximizing customer relationships through fully customizable segments. Additionally, Catalina provides media and activation services that optimize offerings for individual shoppers across various channels. The company also offers measurement and optimization services that allow for in-flight adjustments using both syndicated and custom segments, supported by real-time analysis. Catalina’s proprietary solutions are specifically developed for both retail and brand sectors, proven to enhance penetration, frequency, volume, and loyalty. Celebrating its 40th anniversary, Catalina has demonstrated a sustained ability to adapt to long-term shifts in consumer preferences, utilizing its Shopper Intelligence Platform. The company supports CPG brands and retailers in collaborating effectively to target their most loyal customers through advanced techniques such as contextual targeting, responsive marketing, AI-based bidding, and more. Catalina also provides a detailed guide for leveraging CPG data analytics and insights to future-proof marketing strategies in the CPG sector.