Numerator

Numerator is a company that tracks over 1 billion shopping trips and 44,000 retailers, providing extensive consumer insights and market share analysis. The company offers a Measurement Panel for omnichannel and demographic share measurement, and a Test Panel for obtaining rapid consumer feedback during uncertain times. Numerator’s platform delivers single-sourced consumer insights and tracks comprehensive trade promotions. The company also offers verified buyer research through surveys and omnichannel market share analysis with consumer context via TruView. Numerator provides flexible data sets through data feeds and first-party purchase data for improved targeting and optimization. Additionally, the company offers consulting services to build consumer-centric strategies and industry-leading Canadian solutions. Numerator tracks consumer behavior across various sectors, including food, health & beauty, and electronics, capturing purchases across all retail formats, including eCommerce and brick-and-mortar stores. The company provides insights into consumer attitudes, interests, and opinions and tracks promotional activities across print, digital, TPR, and emerging channels. Numerator’s Total Commerce Panel offers a comprehensive view of consumer behavior, and the Survey Panel engages with qualified consumers without lengthy screeners. The company provides insights into generational consumer behavior trends through the Generations Hub and a comprehensive view of the tech landscape via the OmniFuture report. Numerator tracks consumer behavior and promotional impact beyond POS data and offers solutions like Promotions Intel and Promo Insights to connect promotional activities to purchase behavior. The Promo Packs solution streamlines promotional analyses, and the company tracks consumer behavior in non-traditional channels like delivery services. Numerator also provides insights into the impact of GLP-1 medications on consumer behavior and offers a SNAP Insights Center to understand the shopping habits of SNAP recipients. The Regional Retail Insights dashboard tracks regional shopper trends, and the Consumer Sentiment Study provides insights into how consumers are faring in the market.