Wisely

Wisely provides a Customer Data Platform (CDP) specifically designed for the restaurant industry, integrating siloed guest data and extending it to every part of the business. The company offers a comprehensive suite of solutions including Reservations & Waitlist, Host, Marketing Automation, Sentiment, and CDP. Wisely’s Marketing Automation enables triggered email and SMS campaigns based on guest behavior, supports omnichannel outreach using segments built within Wisely, and includes a segment builder for creating complex queries. The Sentiment solution aggregates feedback from multiple platforms, analyzes sentiment, connects reviews to guest profiles, and provides real-time guest input through feedback surveys. Wisely’s Host solution features table and order management, integration with POS systems for real-time table status updates, multi-iPad sync, SmartQuote for accurate wait time quotes, List Assist to reduce manual work, and automated text communication with guests about their online order status. The Reservations & Waitlist system allows guests to book a reservation or join the waitlist with one click from any platform. Wisely’s CDP syncs data points from various sources to a unified guest profile, making insights accessible to different departments like culinary, operations, marketing, and finance. This platform helps restaurants eliminate data silos, own their customer data, and build a 1:1 relationship with guests. Wisely’s solutions drive guest visit frequency, with clients seeing an average of 28% higher visit frequency, and provide insights into guest behavior, preferences, and spending habits to help restaurants make data-driven decisions. The Sentiment solution also includes powerful annotation and machine learning to analyze and categorize feedback, high-level reporting, and the ability to drill down into specific reviews tied to sentiment trends. Additionally, the Host solution supports managing shift changes and scaling server sections directly from the Host App.