teaBOT

teaBOT, established in 2013 by Rehman Merali and Brian Lee, is a company based in Toronto, Canada, and Chicago, USA, operating within the B2B human resources sector. The company offers a unique service through a robotic interface that enables users to create their own custom tea blends. This service is available as an office amenity and has been adopted by prominent corporations such as Google, HubSpot, and McKinsey as a tool for recruitment and retention. teaBOT provides a selection of 18 ingredients, allowing for thousands of possible combinations that can be customized via a touch screen or a smartphone app. Users can adjust the percentage of each ingredient, the strength, and the temperature of their tea. Popular blends are shared on the company’s website, and customers can order their custom blends online for home delivery. teaBOT offers free shipping on orders over $50 and a free pickup option at their Toronto location with a special coupon code. The company has benefited from participation in several business accelerators, including Y Combinator’s S15 batch, and has received investments from various angel and institutional investors.