Lancey

Lancey, located in Toronto, ON, Canada, operates both locally and remotely, serving clients across Canada and America. The company, which is part of the Y-Combinator S22 batch, specializes in B2B enterprise solutions, focusing on automating the growth function of organizations through its advanced behavioral product experimentation platform. Lancey’s platform integrates directly with over 50 data sources including Google BigQuery, Mixpanel, and Slack, among others, to leverage enriched first-party product data. This integration allows for the seamless import of data and supports analytics tools and data warehouses, facilitating personalized campaigns and programmatic recommendations within products without any setup required. Utilizing AI and machine learning, Lancey optimizes product funnels by identifying high-value actions and crafting personalized experiments. The platform is designed to analyze user behavior, automatically suggest, and launch growth experiments targeting key metrics such as activation, retention, and conversion. Lancey offers beta access to users wanting to try the platform, which allows for the setting of objectives and the automatic generation of experiments, thus eliminating the need for manual A/B testing. Currently, the team consists of five members, emphasizing a streamlined, efficient service tailored to the needs of B2B enterprises.