AB Tasty

AB Tasty's Products

AB Tasty offers a comprehensive suite of products aimed at optimizing user experiences and enhancing digital performance. Their offerings include Web Experimentation, Feature Experimentation, Content Personalization, Rollouts, Search, and Recommendations. These tools enable businesses to conduct A/B testing, personalize content dynamically, and deploy feature updates seamlessly. Additionally, AB Tasty provides innovative tools like EmotionsAI, Guided Selling, Email Recommendations, and Intelligent Categories to further refine customer engagement and conversion strategies. The diverse product range makes AB Tasty a versatile platform suitable for various industry needs.

AB Tasty's Industry Support

AB Tasty caters to a wide array of industries, demonstrating its versatility and adaptability. The platform supports sectors such as Beauty, E-commerce, Fashion & Apparel, Financial Services, Home & Furniture, Media, and Travel & Hospitality. Each industry benefits from tailored solutions that address specific market needs and challenges. For instance, E-commerce businesses can utilize Guided Selling to reduce return rates by curating personalized shopping experiences. Similarly, Financial Services can leverage AI-powered personalization to enhance user engagement and satisfaction. AB Tasty's industry-specific support underscores its commitment to delivering targeted, effective solutions.

AB Tasty's Global Presence

AB Tasty has established a strong global presence, with offices strategically located around the world. The company has set up operations in the UK, Germany, Spain, the US, Singapore, and Sydney, enabling it to provide localized support and services to its diverse clientele. This international footprint not only helps AB Tasty to cater to a broad range of markets but also ensures that they can offer timely and relevant assistance to their customers. The global presence of AB Tasty underscores its commitment to expanding its reach and better serving clients on a worldwide scale.

AB Tasty's Funding History

AB Tasty has demonstrated significant growth and investor confidence through its successful funding rounds. In 2016, the company raised $6M in Series A funding, followed by $17M in Series B funding in 2018, and an impressive $40M in Series C funding in 2020. This financial backing has enabled AB Tasty to invest in product development, expand its global footprint, and enhance its technological capabilities. The continued support from investors highlights the market's trust in AB Tasty's vision and its potential for further innovation and growth in the digital optimization space.

AB Tasty's Security and Compliance

Security and privacy compliance are at the forefront of AB Tasty's platform features. The company prioritizes robust security practices, including data encryption, access management, and regular audits to ensure that customer data is protected. AB Tasty's commitment to security is evident in its adherence to international standards and best practices, which helps to build trust and credibility with its clients. By maintaining high security and privacy standards, AB Tasty not only safeguards user data but also enhances the overall reliability and integrity of its platform.