Trela

Trela's History

Trela, originally known as Zapt, is a social commerce platform based in São Paulo, Brazil. The company was launched in 2021 and quickly positioned itself within the B2B retail sector. The firm has undergone several rebrandings, being known at different times as 'Zapt' and 'Group buying platform for WhatsApp groups in Brazil,' before settling on its current name, Trela. The company's participation in Y Combinator's Winter 2021 (W21) batch accelerated its growth, helping it establish a strong foothold in the Brazilian and Latin American markets.

Trela's Products

Trela offers a comprehensive range of food products including fresh produce, dairy, meats, and pantry items. The platform features categories like Hortifruti, Cheeses and Dairy, Meats, Practical Meals, Grocery, and more. Notable brands such as VPJ, BR Spices, and Korin Alimentos are among its offerings. Trela also provides detailed product descriptions that include price, discounts, and weight, making it easier for B2B customers to make informed purchasing decisions. The 'New at Trela' and 'Trela's Choices' sections highlight the latest and recommended products.

Trela's Services

Trela distinguishes itself by offering free and scheduled delivery on all purchases, a crucial service for businesses looking to streamline their supply chains. The platform features a daily special with 10% off on selected items, providing cost-saving opportunities for its customers. Additionally, Trela lists new products regularly, ensuring that businesses have access to the latest market offerings. The company operates both remotely and partly remotely, serving regions across Brazil and Latin America.

Trela's Market Position

As a B2B retail platform, Trela is categorized under the marketplace sector. Its unique positioning as a social commerce platform in Brazil allows it to leverage group buying dynamics, particularly within WhatsApp groups. This approach has enabled Trela to serve an extensive range of clients across various regions, including Brazil, Latin America, and beyond. The company's focus on B2B transactions allows it to cater specifically to businesses, providing them with a broad selection of products and reliable delivery services.

Trela's Growth and Development

Currently in its growth stage, Trela has shown significant progress since its inception in 2021. The company's participation in Y Combinator's W21 batch has been a critical factor in its rapid development. With a small but efficient team of three, Trela continues to expand its influence in the B2B retail market. The platform's ability to offer a diverse range of products and services at competitive prices makes it a valuable partner for businesses looking to optimize their procurement processes.