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MSIGHTS
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MSIGHTS Company Information
MSIGHTS, established in 2004, is a company dedicated to enhancing marketing efficiency through data integration and reporting. It provides a robust platform designed to centralize multi-channel marketing performance data, enabling real-time actionable insights. The platform includes a suite of applications and integrated services that ensure data is enterprise-ready and analytics-ready. MSIGHTS serves a global clientele from its hubs in Charlotte, NC, Geneva, Switzerland, Monterrey, Mexico, and Singapore. The platform supports over 300 source integrations, facilitating comprehensive data management. Key features include data collection, integration, classification, reporting, and collaboration tools. Clients can also create and share custom dashboards featuring smart visualizations. Additionally, MSIGHTS offers solutions encompassing media briefs, budgeting, planning, taxonomy, data governance, lead validation, routing, and data visualization. The company also provides a calculator on their website for potential clients to estimate the platform’s cost savings and productivity gains.
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