Scott East

Scott East's Title

Scott East is the CEO and Founder of MSIGHTS Inc., a company he established in 2004. With over two decades of experience in the marketing industry, Scott has positioned himself as a thought leader in marketing measurement and accountability. His role as CEO encompasses overseeing business and product strategy, forming strategic partnerships, and leading client engagement teams.

Scott East's Company

MSIGHTS Inc. is a pioneering company founded by Scott East in 2004 with the primary goal of transforming how marketing performance and accountability are measured. The company specializes in providing data management and reporting solutions that enable marketers to make data-driven decisions. Under Scott's leadership, MSIGHTS Inc. has grown to become a trusted partner for businesses seeking to enhance their marketing efficiency and effectiveness through high-quality data analytics.

Scott East's Background

With over 20 years of diverse experience in the marketing industry, Scott East has worked across agency, client, and media sectors. This extensive background has equipped him with a comprehensive understanding of the marketing ecosystem. Scott's multifaceted expertise enables him to address the unique challenges faced by different stakeholders in the marketing process, making him a versatile and effective leader at MSIGHTS Inc.

Scott East's Expertise

Scott East's expertise lies in marketing measurement, performance, and accountability. He has a deep understanding of the importance of data quality and has authored several blog posts on being data-driven in marketing. His insights have helped shape industry standards and best practices, positioning him as a go-to expert for organizations looking to optimize their marketing strategies through advanced data analytics.