HarrisX

HarrisX is a market research and consulting services company that focuses on the telecom, media, and personal technology industries. The company operates the largest syndicated consumer research trackers in the industry, which it acquired from Nielsen in 2017. HarrisX’s research spans wireless services and devices, OEMs, cable, ISPs, and the emerging fields of 5G and IoT. The company offers a variety of research services, including Syndicated Research, Custom Research, Overnight & Omnibus Polling, Customer and Retail Experience, Pricing Research, Big Data & Analytics, Audience Segmentation & Microtargeting, and Integrated Campaign Management.

HarrisX provides custom research through three quick-turn research products: HarrisX Overnight Poll, Telecom, Media, Tech Pulse (TMT Pulse), and Pre & Post Product Launch Surveys (P3). The Mobile Insights Survey by HarrisX is the largest wireless tracker of consumer attitudes and behaviors of smartphone and wireless services consumers. The Total Communications Survey explores the home ecosystem related to both devices and services, measuring consumer attitudes and behaviors across TV, Internet, landline, and streaming services. The Connected Life Survey tracks the expanding industries of the connected car, home, and wearables, while the Billing Snapshots Survey captures consumers’ spending habits with wireless carriers through their actual monthly bills.

HarrisX offers advanced research and data analytics, including sophisticated statistical analysis and advanced message, pricing, lifestyle, psychological, and demographics research. The company provides audience segmentation and micro-targeting services, offering custom and syndicated consumer target profiles focused on smartphone owners and connected consumers. HarrisX also offers retail effectiveness solutions that explore brand customer service touch-points across all channels and technology solutions that include passive measurement applications installed on a panel of smartphone users to track wireless behaviors and phone use patterns.

HarrisX provides integrated campaign management, offering 360 degrees management of marketing or public-facing competitive campaigns. The company also offers Wall Street research, providing advanced research and predictive modeling of data used to assess the movement of data points that play into the stock price movement of key TMT sector companies. HarrisX’s Mobile Insights survey provides reliable insights on mobile consumers in nearly every capacity, reaching back to 2005, while the Total Communication Survey provides reliable insights on consumers’ video, internet, and streaming services, reaching back to 2008. The Billing Snapshots survey combines actual pricing and usage information from AT&T, Sprint, T-Mobile, and Verizon subscribers with survey responses.

HarrisX’s Customer Insights service reveals valuable consumer intelligence across segments and environments, including user experience, usability, interactivity, shopping experience, and brand engagement. The company’s Big Data and Data Science services help organizations analyze information, derive meaningful insights, and present them for consumption. HarrisX offers custom services that evaluate client needs, gather data with advanced techniques, and parse it in ways that are easy to understand and use. The company’s Omnibus service allows clients to attach their own queries and customize their own tracker to discover timely and cost-effective custom insights.

HarrisX’s Retail Shopper Services provide insights about today’s consumer to assist with product, pricing, promotion, and placement strategies. The company also offers a COVID-19 Daily Consumer Pulse Dashboard that provides daily insights into consumer sentiment on the challenges from COVID-19. HarrisX provides iPhone sales estimates and respondent-level datasets for analysis and projections. The company offers a Customer Service & Satisfaction Report that tracks the flow of customer care journeys through interactions with various customer service channels. HarrisX provides a Multicultural Consumer Report that explores changing demographics, home technology ecosystems, technology attitudes and usage, and purchase journeys of multicultural consumers. Additionally, HarrisX offers a Prepaid & MVNO Report that provides a deep understanding of the prepaid telecom market and MVNOs, and a Video Streaming Report that explores how streaming fits into the home ecosystem and measures usage of major service providers.