Convert Group

Convert Group provides a platform with various modules including Data Monetization, Digital Shelf Analytics, Marketing Performance, Shopper Trends, and Product Information Management. The company offers tailored solutions for both retailers and brands, encompassing Business Intelligence, Supplier Collaboration, Competitive Intelligence, and Strategic Insights. Their Customer Success program includes phases such as Getting Started, Developing Excellence, and Leveraging Data. Convert Group’s resources include Success Stories, Revenue Calculator, Reports + eBooks, Webinars + Events, and a Blog. Operating in 24 countries, the company tracks 720 million line items and analyzes 3 million search terms daily, serving over 350 retailers and 250 brands. Their portfolio includes 15 out of the 20 biggest global FMCG and Consumer Healthcare firms like L’Oreal, Unilever, Bayer, Haleon, Johnson & Johnson, Nestlé, Coca-Cola Company, Henkel, Beiersdorf, Friesland Campina, Heineken, Barilla, Colgate Palmolive, Perrigo, and Pierre Fabre. Convert Group’s platform enables data collaboration and monetization, allowing retailers to share and monetize their data including commercial data, basket insights, customer journeys, and marketing effectiveness. They help retailers create scalable and sustainable monetization businesses with no cost or effort. The platform also supports eCommerce optimization through digital shelf monitoring, share of voice, and total market benchmarking. Initiatives like ePharmacy News, ePharmacy Data, and ePharmacy Summit further highlight their industry involvement. Convert Group offers a hybrid working environment with perks such as 20% extra time off, 3 months work from anywhere in the world, birthday leave, unlimited sick and mental health days off, and flexible working hours. Recognized as one of the best workplaces in Greece for 2023, the company collaborates with global brands to drive innovation and create positive change in the industry.