Channel Factory

Channel Factory's Services

Channel Factory specializes in categorizing content and activating video ads across social media platforms. Their services ensure that video ads are safe, suitable, contextually relevant, responsive, and inclusive. They offer advanced brand safety measures to protect brands from undesirable content, and their Conscious Advertising Program aims to build a more inclusive digital ecosystem by guiding brands in conscious media investments. With a focus on maximizing brand suitability and media efficiency, Channel Factory's services are tailored for agencies and advertisers through both managed services and self-service/SaaS solutions.

Channel Factory's Products

Channel Factory offers a suite of products under the IQ Tech Series, which includes View IQ and Activate IQ. View IQ is a proprietary data platform designed to optimize ad campaigns on YouTube by ensuring placements in brand-safe, suitable, and contextually relevant environments. Activate IQ is a comprehensive solution for programmatic media buying, covering strategic media buys on major social platforms in various formats, such as video, audio, and CTV. These products are tailored to enhance ad performance, reduce media wastage by 23%, and generate up to 12% cost savings, as verified by PwC.

Channel Factory's Conscious Business Performance Strategy

Channel Factory's Conscious Business Performance strategy is a holistic approach focusing on Diversity, Equity & Inclusion (DE&I), sustainability, and civic society. This strategy includes intentional inclusion lists for under-represented audiences to ensure media investments support diverse communities. By incorporating these values into their operations, Channel Factory not only enhances brand safety and suitability but also contributes to a more equitable and sustainable digital advertising ecosystem. Their efforts are part of a broader initiative to promote responsible and conscious advertising practices in the industry.

Channel Factory's Global Footprint

Channel Factory has a robust global presence with offices in North America, EMEA (Europe, the Middle East, and Africa), and APAC (Asia-Pacific) regions. This extensive footprint allows them to provide localized support and services to a diverse range of clients across multiple markets. Their global reach is further strengthened by their collaboration with Pixis.ai, leveraging generative AI to optimize online video campaign performance. As a trusted YouTube Measurement Program Partner (YTMP) since 2020, Channel Factory is well-positioned to offer cutting-edge solutions and insights in the ever-evolving digital advertising landscape.

Channel Factory's Collaboration with Pixis.ai

Channel Factory collaborates with Pixis.ai to enhance the performance of online video campaigns using generative AI. This partnership leverages advanced AI technology to optimize ad placements and improve targeting accuracy. By integrating Pixis.ai's capabilities, Channel Factory can deliver more effective and efficient ad campaigns, ensuring higher engagement and better ROI for their clients. This collaboration exemplifies Channel Factory's commitment to innovation and their ongoing efforts to stay at the forefront of the digital advertising industry.